98% of athletes are not pro. Nearly all advanced performance analytics focus on the 2%
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90% of amateur athletes never receive meaningful performance analysis.
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Coaches still rely on gut feel and experience.
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Players have no way to measure, share or celebrate performance
For the vast majority, advanced data analytics and vision editing are out of reach due to cost, resource constraints & access to technology
Lost insights
No analytics limits the ability to identify strengths and weaknesses, target training, develop players, and promote accountability.
Lost opportunity
72% of athletes in non-elite leagues go undiscovered due to poor visibility.
Lost engagement
Disengaged fans, scouts, and sponsors struggle to connect with player stories and standout performances.
Premier Data – elite performance analytics for all levels of the game
Players & Coaches
Performance tracking, benchmarking, tailored training, Match Dayvideoanalysis & editing
Talent Identification
Expand potential pool of professional players. Data-driven decision making
Friends,Family, Fans, Sponsors
Share and celebrate performance. News. Alerts. Ladders. Fixtures. New revenue opportunities
Every stat and video edit has a story…
… with a context, lesson and opportunity
Each Aussie Rules game has…
- 112 statistics coded
- 3,000+ data points recorded
- 12,000+ videos/clips
- 600 individual player videos
Premier Data is a single point of truth
Dashboard
Team & individual player performance analysis, video highlights, reports
Live streaming, video highlights & editing
Coaching tools
Talent marketplace
Social sharing tools
A single point of truth for all stakeholders
Players / Coaches
- Dashboard
- Individual player performance analysis
- Team performance analysis
- Video highlights & editing
- Performance benchmarking
- Coaching tools
- Social sharing tools
Clubs / Leagues / Fans
- Fan engagement
- Fixtures & ladders
- Live streaming
- Video highlights
- Game reviews & news
- Team & individual player performance data
- Social sharing tools
- New revenue opportunities
Scouts
- Dashboard
- Player profiles
- Performance analysis & benchmarking
- Individual player video highlights
- Player news & alerts
Creating a grassroots movement
Powered by players….
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25,000+
Players
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4,400+
Matches in 2025*
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615+
Clubs
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98%
Customer Retention
Amplified by the community…
Understanding the power of content to leverage a highly engaged audience
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5.0 Million
Monthly views
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115,000
Interactions
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51,600
Followers
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Within the months of April to September
Revolutionising the way community sport is viewed, analysed, understood and enjoyed
GRASSROOTS TO GREATNESS